A National Television Advertising Campaign

Loud Architects was privileged to be asked to take part in a national television advertising campaign for Tide.

Kate Clare, the founder of the practice, was invited to appear in the campaign as part of Tide’s celebration of entrepreneurs building businesses with intent and integrity. It was an unexpected and quietly meaningful moment. An acknowledgement that work built carefully and thoughtfully can be recognised beyond its immediate sphere.

The campaign extended beyond the screen. Kate appeared across a wide range of national advertising, including billboards, Underground platforms and buses, carrying the story of a small, independent architecture practice through cities and towns across the UK.

What made the experience so significant was not the scale, but the intent behind it. Tide sought out real founders rather than constructed narratives. People whose businesses are shaped by long hours, responsibility, creativity and belief. To be included among them was both humbling and affirming.

Tide is a UK business banking platform designed for entrepreneurs and small businesses, supported by ClearBank. Their focus is on supporting founders as they build, grow and sustain their work, removing unnecessary friction from the everyday realities of running a business.

For Loud Architects, being asked to take part in this campaign felt like a moment of recognition. Not just of success, but of values. Of a female led practice built with care, clarity and commercial intelligence, operating quietly and confidently within its field.

We remain deeply proud to have been part of Tide’s national television advertising campaign, and grateful for the trust placed in us. The advert featuring Kate Clare can be viewed below.

Watch advert here

https://www.dropbox.com/scl/fi/f3nh3o9rb11lrhd17fhac/Tide_FindYourVoice_30sec.mov?rlkey=q3d90lbocnxir7td16owgovue&dl=0